HAVE A COW
Was born when an unlikely throuple (2 writers and an art director) asked a simple question: what if we flipped the old “don’t have a cow” sentiment into something positive? From there, it evolved into a platform celebrating big reactions — especially laughter — spotlighting its real wellness benefits. The campaign launched on social, OOH, and audio that has already garnered over 91MM impressions on paid platforms alone. Is there more coming? Absolutely.
Audio
Inspired by fitness classes, we brought a laughing session to listeners.