Moen
Team:
ECD: Dave Lowe
GCD: Brett Terblanche
CD: Priyoshi Kapur, Jackson Ozark
AD: Wei-Ting Huang, Kat Yeneza, Ely German, Miles Mark
As a hero for water, Moen produces high quality plumbing fixtures. No, I didn’t just write about faucets (kind of), but also dabbled with editorial-style content, interior design, water sustainability, and snuck in a few relevant social trends along the way. Work below reflects a sample of organic and paid social, radio, and a pretty cool NYT project.
Organic Social
Radio
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Radio *
3 radio spots
1 Moen Smart Water Monitor and Shutoff (say it 3 times).
New York Times
(print & digital)