When you don’t get the briefs you want, you write them yourself. This section reflects proactive ideas I’ve worked on and pitched to my creative directors inspired by the happenings of the world, fun insights and knowing you have a brand that “would be perfect for something like this”…
(*Disclaimer: The following work was never made)
James Hardie
When the wildfires broke out in LA in January 2025, my partner and I got to thinking of the opportunity James Hardie – known for fiber cement fire-resistant siding – had in showing up for communities affected.
Shortly after, our agency launched an open brief.
Hilton
Inspired by Hilton’s “Stay Like” experiences, my partner and I decided to pitch a unique guest experience rooted in break-up statistics.
