Boursin Crumbles

FLAVOR THAT GIVES…

From a sterile, white world featuring limp lettuce and unfulfilling recipes to a bold one driven by visceral reactions and hearty, “good for you” dishes - this Boursin Crumbles campaign is where flavor always GIVES.

The insight: January marks the beginning AND end of resolutions around “healthy eating.” It’s tough to keep going simply because some flavors don’t have that “worth coming back to” energy.

The idea: For your next New Year’s resolution around eating clean, you want flavor that gives – that gives every bite a garlicky punch, or an herbaceous, oniony creaminess, and always a whole lot of “ohmygodthisissogood”. You want flavor that gives you a reason to keep those goals and the Boursin Crumbles going.